FOREVER AGAINST ANIMAL TESTING
WE WANT TO BAN THE CRUEL PRACTICE OF ANIMAL TESTING IN COSMETICS. FOREVER.
We’ve been fighting for the rights of animals since 1989. Approximately 80% of countries currently have no laws around animal testing, and together with our friends at Cruelty Free International, our Forever Against Animal Testing campaign is working towards a worldwide ban on animal tested cosmetics… forever.
SAVE CRUELTY FREE COSMETICS
The EU animal testing ban is under threat. The European Chemicals Agency (ECHA) is proposing new animal testing on ingredients that have been safely used by consumers for years. If this goes ahead, millions of animals could be subjected to cruel and unnecessary tests. This also threatens much-welcomed progress to get a global ban on all animal testing for cosmetics by 2023 – something EU politicians have been campaigning for since 2018.
We’ve joined forces with Dove and over 100 leading animal protection organisations to campaign for urgent action against animal testing in Europe. Together, we’re mobilising our communities to collect one million signatures on the European Citizens’ Initiative to bring the matter to the European Commission. Will you add your voice to the ECI?* Sign, share and support an end to animal testing. Let’s rally to #SaveCrueltyFreeCosmetics.
*Available for European citizens only.
WHAT IS ANIMAL TESTING IN COSMETICS?
According to Cruelty Free International, over 500,000 animals may be used in cosmetic animal testing worldwide, every single year. Alternative testing options exist that would allow neither animals or consumers to suffer, and in fact, non-animal tests are often more effective, more reliable and faster, proving that animal cruelty is an unnecessary evil. That’s why we’re fighting to wipe out animal testing in cosmetics for good, so animals no longer have to suffer for our beauty.