Animal welfare has always been extremely important to us. We’ve been campaigning against animal testing in cosmetics for over 30 years, and were the first global cosmetics company to fight this cruelty. Together with our friends at Cruelty Free International, we helped contribute to a European Union ban on animal testing in cosmetics, and in 2018 our Forever Against Animal Testing petition collected 8 million signatures – which we presented to the United Nations to lobby for a worldwide ban. We take cruelty to animals seriously, and this includes the ingredients we put in our products.

Vegan beauty products don’t contain any animal-derived ingredients whatsoever.

Around half our products are vegan. In the other half, we might use honey or beeswax, which are known for their brilliant cosmetic benefits. We also use these ingredients because they’re wild-harvested and sustainably
sourced by expert farmers and producers who really know their stuff.

A very small number of our products use lanolin, which is oil extracted from sheep’s wool. Since we’re moving towards making more vegan products, we’ve stopped using lanolin in all new products, and we’re removing it from our existing products, too. Some of our products also contain ambrettolide, which may contain the resin of a lac bug.